Factors Responsible for the Change in Coca Cola Company

Factors responsible for the change in coca cola company Change Management in Coca-Cola Corporation Change is significant, prolonged and disruptive In this attribute, change in an organization includes venturing into new areas of business, such as entering new products in the new market, facing an unexpected event such as economic crisis and redirection of the company. Change is a continuous process of alignment According to (), an aligned organisation must have a continuous synchronization of the important management levers such as strategy, operation, culture and reward.Moreover, discussed that in these management levers, the managers, chief executive officers and supervisors are responsible for manipulating and rearranging both the human and non-human elements. In addition, discussed that change is an important aspect in the business world especially in technology and innovation, from simple technologies and procedures up to more complex operating environments, nowadays technologie s and products are coming together to achieve a common conclusion or objective. Organisations that resist changes will inevitably face wider exposure to risks and losses.There are a number of situations in which change is necessary within the organisation such as technological advancement that is being utilised by different companies in order to cope up with the competition. Aside from what was mentioned earlier, there are still many issues and concerns that are necessary for change in the organisation, however the most substantial thing is that organisations acknowledge that changes happen constantly for different reasons and the management must address these changes as soon as possible to prevent great losses.Why an organisation does undergo changes? What are the factors and reasons for undertaking it? According to MacCalman and Parton the most influential factor in changes in organisations is the external environment which instigates reaction. Some of the examples given by MacCal man and Parton in the external environment that triggers changes in the organisation are: †¢Changes in technology being utilised †¢Changes in the tastes and expectations of the consumers †¢Changes due to competition †¢Changes because of legislation by the government Changes due to modifications in the economy whether locally or internationally †¢Changes in the communications media †¢Changes in the value systems of the society †¢Changes in the supply chain †¢Changes in the distribution chain The second factor that initiates change in the organisation is the internal changes which are the reactions of the organisation to the external changes. Aside from the responses there are also some factors that contribute to the internal changes, an example of this is a new marketing strategy for existing and new products.And finally, changes in organisation happen if they try to act in advance in order to deal with the expected risks and difficulty. An exa mple is when an organisation anticipates the problems that may occur and creates and devises plans to combat and negate the impact of those problems. Change Management Nickols (2006) has four basic definitions of change management, according to him it is a task of managing changes, a field of professional practice, a body of knowledge and information and a control mechanism.Task of Managing Change- Nickols defined managing changes as â€Å"the devising of transformation in a planned and systematic fashion. † He stated that the main objective of managing change is to efficiently implement new techniques and methods within the organisation, moreover the changes to be handled depends upon the control of the organisation. Aside from the definition mentioned earlier, Nickols also has a second definition on managing changes and it is â€Å"the reactions to changes in which the organisation has no control. â€Å" Area of Professional Practice- in what way professional practice cam e into managing changes?Are there any relations between the two? Years ago, managing changes in a corporation is done by the management, supervisors, and CEO of the company, but nowadays with the constant change in the concepts of business and evolution of new theories a number of people have developed firms that particularly addresses the issues regarding managing changes. According to Nickols there are a number of individuals and consulting firms that declare they engaged in activities that involves planned change and that the firm exercises change management practices.A Body of Knowledge- The body of knowledge in change management according to Nickols includes the following, models, methods and techniques, tools and various forms of knowledge that constructs the change management practice. Moreover, Nickols discussed that the content of change management is influence by sociology, psychology, business administration, industrial engineering, economics, systems engineering and huma n and organisational behaviour. Control Mechanism- over the past years groups and individuals handling the information systems of organisation have tried to control and direct changes to the applications and systems of the company.External Environment- over the past decades, the Coca-Cola Company has faced a number of changes in the external environment that have transformed the management of the company. One of the best examples is during the World War II. The company was able to maintain the status of the company, at the same time, was able to enter new markets despite the environment. Instead of lying-low because of the war, the company became more aggressive through providing free drinks for the GIs during the World War II. Through this the corporation was able to hit two birds at one stone.First, because the carbonated drinks sent by the company, it became a patriotic symbol by the United States soldiers in which led to consumer loyalty. Second, the company was able to take adv antage of the situation and established the product in newly-occupied countries by the Ally forces and because of that the company established plants in various locations worldwide paving the way for its post-war expansion. Another aspect in the external environment is the change of taste and expectations of the consumers.During the mid-1980s wherein the Americans favoured the sweet taste of the rival product, the company created its counterpart but became a commercial failure; however instead of backing down, Coca-Cola changed its management strategy and returned the old formula, and just renamed it as Coca-Cola Classic. And with the rise of obesity in the United States and consumers became health conscious the company released new versions of Coke in order to address the needs of these type of consumers, such products include Diet Coke and Coca-Cola Zero.In addition, according to Bool (2007) companies such as Coca-Cola are compulsory to transform due to trends that have a huge imp act on their business, and one of these trends is the health and fitness. A number of people are noe investing more in their health, and in order to keep up with the trend, Coca-Cola introduced their new product which is a calorie burning soft drink, the Enviga. Moreover, Coca-Cola is collaborating with the Swiss company Nestle. Coca-Cola is dealing with innovation and change. During the Asian Financial Crisis, Coca- Cola was also triggered to change its course of management in that particular region.The responses and reactions of Coca-Cola with the external environment are its internal changes. Internal Changes- as mentioned earlier, Asia experienced its financial crisis in 1997. According to (2002) as the financial crisis swept the Asian region, the chief executive officer, responded to this by mobilising his executives to workshops about how Coca-Cola would seize new growth opportunities. stated that Coca-Cola gave emphasis on acquisition opportunities, Coca-Cola bought acquired bottling business in South Korea which gave more access in retail stores in South Korea, as well as, better entry in China, Japan and Malaysia.Coca-Cola disregarded its country-defined market perspective and focused on regional strategic view and acquired local brands of tea and coffee. In the case of health trends and changing taste of the consumers, Coca-Cola responded to this through innovation and change. Innovation is accomplished through development of new products such as the Enviga, Diet Coke, Coca-Cola Zero, and other variants of Coke. The change is incited by the trend in health and fitness and consumer tastes which had an impact on the business of Coca-Cola.

Decomposition Lab 5

Lab 5 DECOMPOSITION (Nov 2, 2011) Introduction: Decomposition is the breakdown of organic material into its smaller molecules and elements. (This term is generally considered as a biotic process but one may find it also used to describe an abiotic process, e. g. , due to weathering. ) The decomposing organisms may use the release of elements for nutrients and by breaking apart the carbon-carbon bonds in organic matter this can release energy for them. These smaller molecules and nutrient elements may also become available for use by the primary producers (i. e. , plants and phototropic microorganisms). Decomposition is an important step in the food chain and contributes to the nutrient cycling within an ecosystem. Most of the organic matter in an ecosystem ultimately passes through the decomposer subsystem. Decomposition of organic matter is a major ecosystem process involving an array of different organisms. The catabolism (breakdown of molecules into smaller units) of the organic compounds is mostly accomplished by bacteria and fungi. However if one considers decomposition as the disappearance or breakdown of organic litter then the soil fauna (invertebrates such as the springtails, mites, isopods, etc) must be included in this array of soil biota that contributes to the decomposition of organic matter. Wood decomposition is also influenced by the fungal species that break it down. Some of these species form brown rot (where only cellulose and hemicellulose are broken down leaving lignin which is brown), while others form white rot where all three are broken down). The majority of fungi are white rotters, but brown rot fungi are ecologically important because they form long-lived nurse logs. Decomposition rates vary due to abiotic factors such as moisture level, temperature, and soil type. The rates also vary depending on the amount of initial breakdown caused by the prior consumers in the food chain. The more broken down the organic matter (greater surface area exposed), the faster is the final decomposition. There are a variety of methods to determine decomposition rates. For example, 1) weight loss (a change in organic matter mass over time) – such as using litter bags or core sampling; 2) organic tissue or component substrate changes (e. g. , weight or concentration changes of cellulose or lignin); 3) microbial populations (fingerprinting the microbial populations present and their changes) and/or their activity (e. g. CO2 evolution using alkali traps [eg, soda lime, sodium hydroxide] or detection of CO2 in gaseous samples [e. g. , InfraRed Gas Analyzer-IRGA, gas chromatography-GC]. Objectives 1. Determine CO2 evolution as an indicator of decomposition and microbial populations from the hardwood, conifer and garden soils using a static soda lime trap. 2. Determine the effects of isopods on decomposition of vine maple leaves 3. Examine differences between brown and white rot in wood  decay 4. Solve a problem set using conifer needle mass loss data from litterbags. . Soil CO2 evolution using the Soda Lime technique (a static-chamber method)   CO2 evolution will be determined from the soil surface beneath conifer trees (Douglas-fir and cedar), deciduous hardwood trees adjacent to Winkenwerder Hall, and a nearby garden soil on campus using the static trap soda lime technique. Soda lime gains weight when exposed to CO2. The main components of soda lime are  : †¢ Calcium hydroxide – Ca(OH)2 (about 75%) †¢ Water – H2O (about 20%) †¢ Sodium hydroxide – NaOH (about 3%) Potassium hydroxide – KOH (about 1%) The method is based on the adsorption of CO2 by soda lime that is measured by a weight gain. The following absorption reactions occur: 2NaOH+CO2[pic]Na2CO3+H2O Ca(OH)2+CO2[pic]CaCO3+H2O Procedure: 1. Obtain soda lime 2. Dry the soda lime in a clean beaker at 105 C in a drying oven to remove adsorbed moistur e (212 Bloedel) 3. When dry (probably overnight or until it stops losing weight), weigh out approximately 10 g into a soil can (record to at least the nearest 0. 001g). 4. A plastic container (16 cm diam) is used as a chamber to trap CO2 evolving from the soil. 5. At the field sites place the soil can with soda lime on the soil and then place the plastic container upside down over it and push its edges into the soil to form a seal around the beaker to trap CO2 from the soil respiration. 6. Also place a control (blank) sample of soda lime in a soil can in the field also under a plastic container, but one that has a bottom on it (aluminium foil) so that it does not allow CO2 evolving from the soil to be adsorbed. This control (blank) is treated as all other samples except that it is not exposed to soil CO2 evolution. 7. Incubate for 24 hr (leave in situ so that CO2 evolution has been subjected to abiotic/biotic fluctuations occurring over the diurnal period). 8. After 24hr remove the soda lime from under the can and put the top on the soil can to keep CO2 exchanges from occurring. 9. Dry the soil can of soda lime (uncovered) in the drying oven at 105 C (overnight sufficient) and then reweigh. 10. Three replicate samples are used for the conifer, hardwood and garden soils as well one blank at each site. 11. At each site record pH and temperature in the upper 5 cm of mineral soil. Make general observations about the amount of roots you see at each site Calculation: The difference in weights before and after incubation is an estimate of the grams of carbon dioxide evolved from the soil. Multiply this weight by a correction factor* of 1. 69 (due to 1 mole of water generated by each mole of CO2 absorbed by the lime) (Grogan 1998). The units are g CO2 per ‘container area’ per 24hr. This is converted to g CO2 m-2 hr-1. S = (Wsl x 1. 69) / (Ac x T) where, S is CO2 evolution (g CO2 m-2 h-1), Wsl is the soda lime weight gain, 1. 69 is the C absorption rate of soda-lime, Ac is the chamber area (m2), and T is the sampling time in hours. Do the same calculation for the control (blank) and subtract that value from the sample calculation to derive the correct CO2 evolution from the soil. In Excel conduct an Analysis of Variance (ANOVA) to determine if there are significant differences (P

Climate Change Policy in a Globalizing World Essay - 1

Climate Change Policy in a Globalizing World - Essay Example According to the 4th assessment report, there is proof that Africa is warming quicker than the global average, and it is likely to persist. It is projected that by 2100, temperature changes will drop in ranges of about 1.4 to almost 5.8ËšC rise in mean surface temperature contrasted to 1900, and around 10 to 90cm increase in mean sea level. This warming is most over the heart of semi-arid boundaries of the Sahara also central southern Africa. Before the atmospheric amount of carbon dioxide equivalent has multiplied by two, the worlds mean precipitation is anticipated to be around 1-5 % more than 1900. Under the least warming situation, equatorial east Africa will have rainfall increase by 5-20 % during December, January as well as February and diminish by 5-10 % during June, July also August (Schreuder, 2009, p.39).Agricultural production with foodstuff security in most areas of Africa is likely to be strictly compromised by climate change, as well as climate variability. Climate c hange will deteriorate the water stress presently faced by some nations; while some of those nations, presently not at risk of water stress, will be affected. Changes in an array of ecosystems are by now being noticed faster than expected, mainly in the Southern African environments. Climate change and unpredictability could also lead to the flooding of low lying lands, comprising coastal settlements. Human health could also be more negatively affected by climate change with climate variability, for instance, there has been a rise in the frequency of malaria in southern Africa as well as East African highlands. These unfavorable effects together with poverty, institutional frameworks and Poor policy, cause Africa to be one of the most susceptible continents to climate change as well as climate variability.

Analyze film-rligious Essay Example | Topics and Well Written Essays - 500 words

Analyze film-rligious - Essay Example Their collision would destroy the beauty of Pandora which reminds about the Garden of Eden of the Old Testament. The movie unfolds the various spiritual colors which are experienced in its pantheism, the early evolution and hyper-environmentalism. The movie highlights the social, moral and spiritual issues that have become the concerning issues for the American society. For example, in Avatar, the comments about as being the blue-monkeys refers to the idea of evolution despite, they had their own language and could speak other language and in addition, they knew how to make tools. In some places of the movie, extreme environmentalism has been promoted by the director. As we can see that pantheism is the concept that has been promoted in the movie which revolves around the concept of worship of the creation. However, the worship of creation was prohibited by the apostle Paul to the humans. Similarly, we can analyze that how Na’vi worshiped the Mother Nature; they believed their gods live inside the trees, plants and other animals. Different kinds of trees were depicted in the movie espec ially one tree which was known as Tree of Souls which they believed is connection between Na’vi and their mother. In the end of the movie, the hero of the movie prays to the imaginary Na’vi god by making the Tree of Soul as a connecting link and pronounces human are not kind and generous enough to serve the planet Earth. He stated that â€Å"There’s no green there (Jake Sully). The extreme environmentalism promoted through this movie was the message that stated, â€Å"They killed their mother and they are going to do the same here’ (Jake Sully). In Avatar, one of the characters that hold a special position is the hero of the movie who was selected by the god of Na’vi. Jake Sully is a protagonist who is incarnated just like how Jesus Christ was. Eventually, he becomes the hero of Na’vi and leads them to a different type

Essay Example | Topics and Well Written Essays - 2000 words - 37

Essay Example These articles include Donald Antrims "He Knew", Ruth Prawer Jhabvalas "Aphrodisiac", and Nalini Joness "Tiger". In these articles, the setting has concentrated on a modernized world where even the parents are allowing their children to make decisions of their own without interference of dictation, as was the case in the past. In addition, the setting has been concentrated in countries in the developed world. The issues that the individuals go through are also specific to college age individuals. Therefore, the setting is a critical element in these narrative works because it is responsible for the establishment of a mental image, which is essential to understanding the message being passed by the author. Taking Ruth Prawer Jhabvalas â€Å"Aphrodisiac† into consideration, it is clear that the characters that the author has chosen are college students. This can be seen from the very first paragraph where the author reveals that university friends were discussing the novel that that would best fit the Indian context of lifestyle. Here, Kishen, the main character, suggests that the best novel that ought to fit the Indian context would incorporate the urban slum dwellers, indecently rich commerce and landless laborers. The author also shows that traditions are important to most societies and are always exhibited and observed when certain activities are done from the traditional perspective. For instance, in Aphrodisiac, the author makes it clear that the Indian culture observes its traditions by maintaining that while Kishen was away studying at Cambridge, his elder brother Shiv had got married in a traditional wedding. This creates an image in the audience’s minds of how t he scene of the marriage was and how the practices were performed. To show that this context was set in the modern world, Kishen went to the U.S to study there, which is what is currently happening as most

Americas intolerant history Essay Example | Topics and Well Written Essays - 1000 words

Americas intolerant history - Essay Example The chapter gives the detailed deliberation of the American history and a basic impact of American ideology. The chapter clearly defines how the reformations gradually took place to give the shape to the present society. It clearly gives a panoramic view of American intolerance.The chapter has given minute details about the sufferings of women, and non-WASP communities especially of immigrants. It clearly indicates the attitude of the native Americans and their feeling of supremacy and dominance. The chapter defines how marginalized groups achieved success after years of oppression, strife and resistance. The chapter gives the view of struggle that envisaged success inspite of the fact that it was years of tolerance of these communities and now they are able to enjoy the fruits of it. The contented feeling of these communities help America to be on the road of metamorphosis for equality and togetherness and also the feeling of belongingness. The chapter provides the documented facts through history that proves the authenticity and the truth that this chapter embraces. It discuss out the social reforms, religious reforms and racial harmony that took an era to get stabilized and to get the present vision. The chapter also concludes with the most significant act of defiance against intolerance the civil right movement of the twentieth century. The chapter signifies- WASPs- initially the most significant portion of the population comprised of White Anglo- Saxon Protestants who had four main values defining ethnicity : a. The brief democracy that promoted equality, freedom and individualism b. A brief in private economic enterprise and success c. A brief in the Protestant branch to the Judeo-Christian religion d. A belief in secularism defined by rationality, progress and scientific advancement. The chapter provides the details of intolerance of WASPs for those who do not follow their regulations. The Native Americans, Mexicans and African Americans were given the bottom category in the social hierarchy, whereas, , groups with less physical distinctions received greater acceptance (Purpura, 2000). WASPs were the main stream in establishing the early economic, political, social and religious foundations of America. The non-WASPs were pressurized to conform traditional culture and learn English and abandoning opposing cultural values. The chapter implies the established laws and quota for immigration, resulted in discrimination against individuals who were least like the WASPs in appearance. The chapter also implicates the Nativism which depicts that the European Protestants established themselves as the "native core" of US they were openly hostile to the cultural influences of other immigrant groups. They also found that useful and cheap labor is provided by immigrants. They observed themselves as the true Americans. Those immigrants who did not embrace Protestantism were ostracized and reminded of their inferiority by the action of nativist mob. These mobs were fiercely protective of all cultural values that they considered to be truly American and included anti-immigrants leagues, the various manifestations of the Ku Klux Klan and political parties such as Know Nothings (Perry 2000a). The chapter presents the fact that after Revolutionary war nativism, or practice of protecting the indigenous culture through conscious effort, began to take hold. Programs and policies were developed so as to encourage non-WASPs to adopt WASP values and traditions. It also envisage that 1800s onsets the scientifically justified racial ideologies that further supported the WASP- held negative perceptions of immigrants. The chapter highlights WASPs believed themselves to be inherently superior- physically, culturally, intelligently and politically. The chapter emphasize WASP-based political movement centered on a hatred of

The Progressive Presidents Essay Example | Topics and Well Written Essays - 750 words

The Progressive Presidents - Essay Example The former friends hurled insults at each other; Taft had the party behind him, but Roosevelt rallied the people. It was at this time that U.S faced a number of challenges that the people could not tolerate any more. 1880s, the country had witnessed changes in urbanization as a result of industrial revolution that it had gone through, therefore the country needed to react very swiftly by developing new approaches to curb the problems. The United States presidential election of 1912 was a four horse race; it involved the then incumbent president Taft who was re-nominated by the Republican Party as well as the support he got from it conventional wing. The former president Roosevelt unfortunately did not receive the Republican nomination, thus he drifted on his own and formed a progressive Party (Bull Moose Party), and also in the race was a Democrat Woodrow Wilson who was the preferred candidate and Eugene a nominee of the Socialist part of America. Roosevelt’s move to dare Taft for the Republican nomination in 1912 raised more questions than answers. But according to him, he was not guided by his own self interest instead he was against the status quo of the incumbent government. He sought to reform the mind-set of the majority Americans through his policies and the political ideologies of the progressive party. He made this by promoting restrictions on environmental preservation, employment and children; they also had favor towards labor unions. He also mentioned about the tariff that had directly affected the economic developments of America over the years. Roosevelt alleged that changes in the political systems, together with the plan and popular primary and direct election process would increase individual power; effectively make sure the probable power of the corporations without restricting monetary efficiency and advantages (Sinyai,2006,pg.246-8). On

Research Proposal Essay Example | Topics and Well Written Essays - 3000 words - 2

Research Proposal - Essay Example The particular market will be examined as of its performance through the years in accordance with a series of data released by firms that operate in the specific sector of British economy. The methods used for the retrieval of the necessary info are the following ones: a) study of the financial reports of firms that operate in the specific market (only the most successful retailers will be examined – approximately 5 of them), b) survey of customers of British retailers (customers of retailers that are based in Oxford Street, London will be used as participants in the relevant research) and c) review of statistical data related with the performance of firms operating in the British retail industry; these statistical data can be published either by governmental organizations or by private institutions. All the above methods will be evaluated as of their effectiveness regarding the target of the research: identification of the performance of British retailers through the years. A part from the analysis of the research methods used towards the completion of the study, a series of other issues will be examined in the context of this paper at the level that the reference to the these issues is necessary because of the importance of the subject, the turbulences of the market (which can cause severe delays in the completion of the research) and the unexpected changes in the conditions under which the research is conducted. Because all the above factors can alternate the conditions of the research, they are examined trying to focus on their relevance with the successful completion of the research under evaluation. The research is based on a series of questions that should be divided into two main categories. The first category includes only the main question of the research while the second category includes the secondary questions of the project. The project’s main question is the following one: which are the trends (in terms of

Deadly Unna Film Essay Example for Free

Deadly Unna Film Essay Australian Rules A comparative review by Anita Jetnikoff (QUT) for Australian Screen Education. Published as: Jetnikoff, Anita (2003) Australian Rules: a comparative review. Australian Screen Education(30):36-38. The title may mislead some viewers, as this is not a film about a football code, anymore than Bend it with Beckham is about soccer. This powerful, brave and rather brutal feature is the debut of Paul Goldman, who co-wrote the screenplay with the novelist Phillip Gwynne. Both the storylines and characters from Gwynne’s awardwinning novel Deadly Unna? nd its sequel Nukkin Ya, have been combined in the film, which was commissioned by South Australian Film Corporation for the Adelaide Festival of Arts 2002, and caused a furore with the local Aboriginal community. The film was screened after much deliberation over the objections against depictions of a character resembling a member of the Penninsular community. This certainly suggests collaboration with Indigenous communities could have been sought at earlier stages of the project. In my reading of the film, however, it is the white community who emerge the more brutal, bigoted and shameful. The Aboriginal community, on the other hand, represent solidarity, and sharing. The film was released and promoted by Palace, with the slogan ‘live by the rules play by the rules’. There is, however, an almost apartheid divide between the black [Nunga) and white [Goonya) communities in this film and the central character’s personal navigating between the two, means he must break unwritten rules. The film is based on aspects of two novels, the partly autobiographical novel Deadly Unna, and its sequel, Nukkin Ya, Nunga expressions for ‘Great hey’ and ‘See you later’. Both novels were easy to read and full of humour in spite of the serious subject matter of racism, interracial relationships, adolescent angst, death and revenge. The novels belong to the adolescent problem or coming-of-age genre and are being studied in secondary schools. The film has little of the novels’ lightness and the narrator’s ability to laugh at himself and his community’s foibles. This sometimes disturbing film’s tone is brutal, the landscape stark, sordid and in decay. Most of the characters occupying the saline, arid coastal town are nasty. The adult men are barflies, maggot breeders, fornicators and losers and the women are victims or sluts. This hopeless adult world offers nothing for the young in this fishing town. Viewers are invited to identify with the young, for whom hope lies in escape. The central figure of Blacky (Nathan Phillips), is an intelligent 14 year old caught between the literary world of his imagination and the literal world of his small towns’ bigotry. His mother, who encourages him to play football and to do well at school, is a battler, a victim of his father’s brutality. The dilapidated house the Black family occupy oozes poverty and neglect. These are white fringe dwellers. In the novel Blacky refers to what kind of chops the family will consume as indicative of the ‘pov metre’. They shop at the local op shop. Like many small rural Australian towns, this coastal community struggles to survive. The black and white communities in the region are divided, separated physically by a stretch of coastline, whites at the port and blacks at the point. Even the local pub segregates the Aboriginal drinkers from the white ones. The irony is that the local football team is only viable when the Aboriginal boys come over from the point to play. The sporting fixture allows the communities to merge, but the union stops there. Blacky crosses the racial divide to befriend Dumby Red (Luke Carroll) a talented Aboriginal Australian Rules Player from the Point and to romance Dumby’s sister Clarence (Lisa Flanagan). Whereas book built up the friendship through Blacky’s doubt and hesitation about Dumby, this is not dealt with in the film. The film opens with the two characters already mates, sitting together in the dilapidated shed of the red dirt football field, commiserating over the ineffectiveness of their coach, Arks (Kevin Harrington). Dumby’s spectacular football prowess has been spotted by a city talent scout, which sets up the need for him to win best Player in the final against a much stronger team. A contract to a city football team would mean a possible escape from the bigotry and emptiness of the Penninsular—his chance to be a sporting success. Blacky finds himself an unwitting hero and awarded best team man for winning the premiership game. He unwittingly collides with the toughest star player on the opposing team and is knocked unconscious, along with his gigantic opponent. The shooting sequences of the match were not especially riveting, but this was in keeping with the importance of the game to the story. The film is not about winning or losing, but the personal integrity of the play or the journey in the ongoing process of discovering identity. The medal for ‘Best on the Ground’, rightly belonged to Dumby Red. His ticket out of the hopeless community, however, was denied to him, because rather than kicking a sure goal, he had passed a ball to a cousin who had not handled the ball all day. The cultural code of sharing was stronger than the competitive need to win. In the film, the loss of the award to the coach’s son paves the way for Dumby’s tragic demise. He joins Pretty (Tony Briggs) in an armed robbery of the pub, perhaps to extract an alternative prize to the one he’d been denied. The publican, Mac, laid out in a drunken stupor on the pool table, is beaten even more senseless by Pretty. The noise rouses Blacky’s father (Simon Westaway) who shoots and kills his son’s friend Dumby Red in revenge for the publican’s beating. In the novel the publican was the murderer, but the film’s central villain is Blacky’s father, Bob, who represents fear, loathing and menace. His violent rages left his own family in fear of him. In one memorable scene they escape his menacing torment of their mother behind closed doors by escaping through the window and sleeping in the chicken coop. The feeling is that this experience was not new to them. Blacky is torn in the novel between his initial attraction to Clarence in Deadly Unna, which he conceals from his white ‘friends’ in order to attract the attention of a rich white ‘camper’ girl. In the sequel this relationship between Blacky and Clarence and Blacky and his father represent two kinds of coming of age. His masculinity is tested early on in a storm at sea and later when he was caught in the shed stealing paint to cover a racist slogan in the local boatshed. His intelligence means little to his father, and his good grades and scholarship to Kings College in Adelaide are ignored. In the sequel Nukkin Ya, the filial relationship seems almost mended when his father takes on the renovation of a ‘windjammer’ to bring potential tourism to the town. His father’s project becomes obsessive at the expense of putting food on the family’s table, but the male relationship seems to be temporarily repaired along with the boat, which becomes symbolic of rebuilding strength, unity and hope around the fantasy of the future. In the novels we experience Blacky’s angst at discovering his father’s infidelity to his mother. Blacky and his friend Pickles, stumble upon their adulterous fathers visiting the Aboriginal women at the point. The irony of this is that the entire community seemed set gainst the burgeoning love relationship between Blacky and Dumby’s sister Clarence. The fact that the cross-race relationship of the father is not dealt with in the film makes his violent reaction to finding Clarence innocently sleeping alongside Blacky in his bedroom connected more with his hatred of Aboriginal people, than it is to do with his guilt over murdering Dumby Red. It is a response reduced to racism alone, rather than his own guilt and hypocrisy, which in the novels is built up subtly through the two volumes. The antagonist in the second novel, having moved away from the father, is embodied by the figure of Lovely (Pretty, in the film) who menaces Blacky over his relationship with Clarence. Lovely sports a hate tattoo on his fingers and is a violent instigator in both book and film. The disclosure of the white men’s infidelity at the expense of the black women, who remain nameless and faceless, leads to the climax of the second novel. The boat is set alight, which symbolizes the death of the relationships between Blacky and his father and his community. Lovely is framed, Blacky absolves Lovely in court by taking the blame, but Pickles (Tom Budge ) was the real arsonist. This false confession, leads to Blacky becoming a cipher in his own town, where boats and the sea are peoples workplaces. He becomes a ‘boat burner’ in the cultural imaginary and is forced to leave. In the film this purging is less powerful and seems to emerge from some kind of corporate malice rather than revenge. Pickles manically sets alight rival maggot breeder Darcy’s breeding drums, which has less symbolic poignancy than the boat burning in the novel. Blacky’s central challenge in the film is to reaffirm his masculinity by standing up to his father, through the relationship with Clarence. Blacky is constructed by his father as a ‘gutless wonder. ’ Blacky’s painful journey to manhood, is much harsher in the film than the book. In the novel the father is a violent adulterer, but in the film, he kills Blacky’s best friend. Blacky’s attendance at Dumby’s funeral represents a betrayal of familial solidarity in the eyes of the father. The relationship was not strong enough however, for Blacky to take his father’s side. At this point, Blacky abdicates from identifying with his father. He has begun to flee the emasculated self constructed by his father, towards a more potent, sexual self, embodied by his attraction and identification with the other through the literal ‘body’ of Dumby and the physical, sexual body of Clarence. What is morally worrisome is that the father, who both Blacky and the viewer see as a murderer, continues to live in the community with impugnity, the ‘common sense’ gap we fill is that he claims he shot Dumby in selfdefense. Blacky courageously resists his father’s imperative to stay away from the funeral. In the film’s powerful and moving climax, the battered, but united family in the background witnesses the final stand off between father and son. Blacky literally stands up to his father, not by competing in battle of fists, but resisting by sheer will and strength of character. The father leaves in a vicious rage and we can’t help feeling that the family will be better off with him gone. The second novel Nukkin Ya begins with hope of Blacky taking a scholarship at Kings in Adelaide. His girlfriend Clarence achieves a scholarship to art school and Blacky has a reason to follow her. The film ends with the two young lovers romantically swimming in the clear waters, symbolically cleansing themselves of the grime and grease of prejudice, which had tainted their relationship until that point. The film treats the romance in a much lighter way than the books. There is no stand off between the characters; in fact Clarence becomes Blacky’s bridge between the two cultures. In the film it is Clarence who stands up to Bob Black in Blacky’s bedroom with dignity and silent resistance. Lisa Flanagan’s performance was elegant and dignified. It was Clarence who gently cut through the wall of hostility from the Nunga boys at her brother’s funeral- allowing Blacky to mourn his friend’s death. It was Clarence who understood Blacky’s poetic allusions to dying stars- these two are cosmically connected and there is an almost Shakespearean sense of their fate. The love scenes provide the film’s only softness and the resolution, although moving, is not sentimental. The young people must leave the still-divided community, to survive together.

Italy and Spain Essay Example for Free

Italy and Spain Essay El Greco was a Greek painter, sculptor and architect, active in Italy and Spain. One of the most original and interesting painters of 16th-century Europe, he was renowned in his lifetime for his originality and extravagance. Being brought up as an artist of Byzantine tradition El Greco, on arriving to Italy and later to Spain, fused the Byzantine influences with styles of Western world, like mannerism and Venetian Renaissance. Slide 1 Title Page Born Domenikos Theotokopoulos in Candia, Crete, El Greco may be regarded as one of Spain’s foremost painters. He reached artistic maturity in Toledo, and his career and style are bound to the patronage and spiritual environment he found in the Spanish city. He usually signed his paintings in Greek Letters with his full name, Domenicos Theotokopoulos, underscoring his Greek descent. Slide 2 †¢ El Greco appears to have belonged to a Catholic Greek family of officials who worked for the Venetian colonial service; El Greco was formed in the tradition of Byzantine art current in Crete, where he was a master painter in 1566. His presence in Crete is documented until December 1566. †¢ By 1568 he is recorded in Venice, where he underwent a second artistic education that transformed him into a painter of the Venetian School. The pictures of this period, small tempera paintings, show his progressive assimilation of contemporary Venetian painting. He remained in Venice until late 1570, perhaps studying and working in Titian’s studio or perhaps only visiting it. †¢ In 1570 El Greco went to Rome, and the few paintings done there incorporate artistic models from central Italian 16th-century painting. By the end of the 1572 he had opened a workshop. Information on this period is limited, but there is evidence of enmity between El Greco and Giorgio Vasari, and of his criticizing Michelangelo’s Last Judgment in the Sistine Chapel, which probably caused his later departure for Spain. On the other hand, his stay in Rome aroused his interest in humanist and philosophical questions. It was in this context that El Greco formed his artistic creed as a colorist in the Venetian tradition. El Greco considered the color and light of the Venetians as the only possible means of imitating nature, thereby reinforcing the beauty of reality through art. Dissatisfied with his career in Rome, El Greco went to Spain in 1576. †¢ He is first documented in Toledo in 1577, at work on the Disrobing of Christ. The project that had taken him to Toledo was a commission for three altarpieces for Santo Domingo el Antiguo (1577–9). Having completed one commission for Philip II, the Glory of Philip II he was to embark on a second, the Martyrdom of St Maurice (1580–83), the work did not please Philip, however, and it was removed (though it remained in the King’s collection). At this point, in his forties, the artist decided to settle in Toledo and dedicate himself to a largely local clientele. In the 1580s he tended to give his paintings more clearly sculptural characteristics, closer to Spanish taste, using the portrayal of the mundane to create greater immediacy, and exaggerating features in the representation of divine and supernatural elements. †¢ While El Greco’s basic activity was as painting, he also designed sculptures and architectural decorations. Of greater importance, though not directly influential, was El Greco’s work as a designer of retables in an Italianate style. He introduced a type of retable in contrast to Spanish examples, based on models combining Palladian ideas with motifs derived from Michelangelo, in which the painted canvas is the focus of the composition, and the framework is only a complementary subordinate. Slide 3 The first work with which El Greco is documented in Toledo is Disrobing of Christ, a large canvas for the sacristy of Toledo cathedral. Its rich color and daring brushwork are Venetian in origin, but the composition’s density, spatial compression, and vertical axis reflect the concerns of central Italian Mannerist art. Slide 4 Toledo period was the most fruitful for El Greco. There he developed his specific style and made his greatest contribution to Spanish art. Some of the most distinctive features of his style—lack of space between figures, purplish red and acid olive-green draperies that obscure the underlying bodies—can already be seen in the central pictures for the high altar, the Assumption of the Virgin (Chicago, Art Institute). Slide 5 and 6 El Greco’s most famous work is the Burial of the Count of Orgaz (1586–8) in the church of Santo Tome in Toledo, painted in memory of a 14th-century benefactor of Santo Tome. It depicts the lowering of the Count’s body into his tomb by Santo Augustine and Santo Stephen, and his soul’s ascension to the Heavenly Glory. The Glory makes clear that El Greco had already developed an anti-naturalistic style for figures and space. (Slide5) In the earthly zone, which includes a gallery of portraits of Toledan gentlemen, on the other hand, the figures are only mildly attenuated and their garments are painted with the best Venetian illusionistic technique. Slide 7 The View of Toledo (c. 1597-1599; New York, Metropolitan Museum), El Greco’s only landscape, is formally consistent with his religious pictures. Its transcendental aura is a result of his compositional methods, which create a formidable tension between the patterns on the picture plane and the volumes implicit in the view, and of his characteristic cataclysmic skies and eerie light. The View is not a realistic panorama, but displays instead the city’s most notable monuments in a single image that highlights its past and present grandeur. Slide 8 El Greco also excelled as a portraitist, able not only to record a sitter’s features but also to convey their character. His portraits are fewer in number than his religious paintings, but are of equally high quality. Perhaps the earliest, in which format, composition, and iconography reflect Venetian models, is Giulio Clovio painted in Rome c. 1570–2. His most important one, for its size and superb artistry, is the Portrait of a Cardinal (c. 1600; New York, Metropolitan Museum). Unlike all El Greco’s portraits, austere and on a neutral ground, the Titianesque, colorist and naturalistic Portrait of a Cardinal shows his ability to render psychological and physical traits. These are conveyed through the impression of vitality and dynamism in repose of the sitter. The portrait’s format, a full-length, life-size seated figure, is rare at this date. Slide 9 El Greco’s last works testify development towards a freer, sketchy style. The painting Adoration of the Shepherds (1612–14; Madrid, Prado) is a smaller version of a work which the artist made to hang over his own tomb in the church of Santo Domingo el Antiguo in Toledo. This work has been interpreted as late and extreme witness to El Greco’s mystic and spontaneous expressionism; but it may alternatively be the result of his deliberate manipulation of form, using color and movement to convey the effects of light, mass and space. Extreme distortion of body characterizes the Adoration of the Shepherds like all the last paintings of El Greco. The brilliant, dissonant colors and the strange shapes and poses create a sense of wonder and ecstasy, as the shepherd and angels celebrate the miracle of the newly born child. The infant Christ seems to emit a light which plays off the faces of the barefoot shepherds who have gathered to pay homage to his miraculous birth. A rhythmic energy animates the painting, expressed in the dance-like motions of the figures. Slide 10. Key features of style and his contribution †¢ El Greco transformed the Byzantine style of his early paintings into another, wholly Western manner, which was developed during his Toledo period and brought him to the climax of glory. Stylistically, El Greco’s art is an expression of the Venetian school, and of the anti-naturalistic subjectivism of the international Mannerism of the second half of the 16th century. His deliberately distorted elongated figures, seated n a lurid, unearthly atmosphere are seen as a pre-figuration of modern Expressionism and as an instrument by which he could express his visionary, mystical and religious personality. †¢ His gift of colorist is revealed in the way he uses agitated and flickering light; while striking contrasts between light and dark passages heighten the sense of drama. He prefers Venetian coloring, and reveals taste for complexity which is realized by highly original compositions of elegance and dynamism, executed in a vital style. His consummate use of palette of brilliant color was imitated and refined by Diego Velazquez. In contrast to the portraiture of the court painters of the time of Philip II, El Greco brought a new spirit to a genre not often practiced in Spain and provided Spanish painting with an example of spontaneity, from which Velazquez was to learn. †¢ Because of his late assimilation of a Western style, he tackled certain formal problems and, free from prejudice, rejected norms of proportion and geometrical perspective that he considered superfluous to his purposes, particularly in his search for personal originality. His almost geometrical renderings of bodies and nature give his work â€Å"flatness† that is considered a goal of â€Å"pure† art or abstraction. El Greco’s colors and â€Å"cubistic† feel inspired Spanish modernists starting with Goya and following with Picasso, Dali and Gris.

Impact of Composition on Pore Throat Size in Mature Shales

Impact of Composition on Pore Throat Size in Mature Shales The impact of composition on pore throat size and permeability in mature shales: an example in Middle and Upper Devonian Horn River Group shale, northeastern British Columbia, Canada Tian Donga, Nicholas B. Harrisa, Korhan Ayrancia, Cory E. Twemlowb, Brent R. Nassichukb a Department of Earth and Atmospheric Sciences, University of Alberta, Edmonton, AB T6G 2E3, Canada, b Trican Geological Solutions Ltd., Calgary, AB T2E 2M1, Canada, Abstract Shale reservoirs of the Middle and Upper Devonian Horn River Group provide an opportunity to study the influence of rock composition on permeability and pore throat size distribution in mature formation. Sedimentological, geochemical and petrophysical analyses reveal relationships between rock composition, pore throat size and matrix permeability. In our sample set, measured matrix permeability ranges between 1.69 and 42.81 nanodarcies and increases with increasing porosity. Total organic carbon (TOC) content positively correlates to permeability and exerts a stronger control on permeability than inorganic composition. A positive correlation between silica content and permeability, and the abundant presence of interparticle pores between quartz crystals, suggest that quartz content may be another factor enhancing the permeability. Pore throat size distributions are strongly related to TOC content. In organic rich samples, the dominant pore throat size is less than 10 nm, whereas in organic lean samples, pore throat size distribution is dominantly greater than 20 nm. SEM images suggest that in organic rich samples, organic matter pores are the dominant pore type, whereas in quartz rich samples, the dominant type is interparticle pores between quartz grains. In clay rich and carbonate rich samples, the dominant pore type is intr aparticle pores, which are fewer and smaller in size. High permeability shales are associated with specific depositional facies. Massive and pyritic mudstones, rich in TOC and quartz, have relatively high permeability. Laminated mudstone, bioturbated mudstone and carbonate facies, which are relatively enriched in clay or carbonate, have relatively low permeability. Key words: Pore throat size; Permeability; shale composition; Horn River Group shale; Western Canada Sedimentary Basin 1. Introduction Typical shales or mudstones are sedimentary rocks with a dominant grain size less than 63 ÃŽÂ ¼m, serving as source rocks if organic matter is rich and as seals preventing hydrocarbon migration because of fine-grained nature (Schieber, 1998). Permeability is a fundamental property in conventional reservoirs that strongly influences hydrocarbon production rate. Permeability is presumably also important in shale reservoirs for long term flow rates, although initial production rates are also influenced by natural and artificial fracture systems (Jarvie et al., 2007; Rickman et al., 2008). Permeabilities in mudstones are typically several orders of magnitude lower than in coarser grained lithologies, such as siltstones and sandstones (Dewhurst et al., 1999; Nelson, 2009; Yang and Aplin, 2010). Published absolute permeabilities, measured on a variety of shales and by different analytical methods, typically fall in the nano-darcy range (Kwon et al., 2004). Because of the extremely low p ermeability, accurate measurements of permeability in shale samples are challenging (Sakhaee-Pour and Bryant, 2011; Tinni et al., 2012; Moghadam and Chalaturnyk, 2015). Steady-state flow techniques are impractical because it is difficult to achieve flow through shale plugs in a period of time short enough to permit analysis of large numbers of samples (Mallon and Swarbrick, 2008; Sakhaee-Pour and Bryant, 2011). Consequently, transient pulse decay methods, which require much less time, are generally employed to measure shale permeability on both plugs and crushed particles (Cui et al., 2009). One potential problem in using core plugs for pulse-decay measurements is that induced fractures may influence the measurements (Ghanizadeh et al., 2015); therefore, a crushed rock technique (the GRI method) may be a favorable method to measure the matrix permeability (Cui et al., 2009). On the other hand, where microfractures exist naturally in a shale, the GRI method might not be appropriate. In mudstones, permeability primarily depends on the abundance and size of pores and pore throats (Yang and Aplin, 1998; Dewhurst et al., 1999); under reservoir conditions, pore throats and consequently permeabilities may be substantial lower than measured under ambient conditions due to compression of pore throats. Permeability under in-situ conditions is difficult to measure, but it can be estimated from more easily determined petrophysical properties such as pore size and pore throat size distribution as well as surface area (Yang and Aplin, 1998). Mercury injection capillary pressure (MICP) measurements provide a qualitative understanding of permeability by giving useful information about the pore throat size and connectivity. MICP data suggest that pore throat size distributions in mudstones are influenced by porosity, grain size and clay content (Dewhurst et al., 1999; Yang and Aplin, 2007). Previously published data indicate that pore throat sizes in shales ranges from 5 nm to more than 100 nm (Nelson, 2009). Reported permeabilities in mudstones vary by ten orders of magnitude, primarily controlled by the presence of clay minerals, which decreases permeability by clogging mineral associated pores (Neuzil, 1994; Yang and Aplin, 1998, 2007, 2010; Dewhurst et al., 1998; Dewhurst et al., 1999). Permeabilities are also impacted by diagenetic processes such as destruction of porosity by mechanical compaction and cementation, and enhancement of pore throats by mineral dissolution (Pommer and Milliken, 2015). Most samples in these studies are either organic lean mudstones or low maturity, and the dominant pores exist between particles. Recently, high resolution scanning electron microscopy combined with ion milling techniques applied to mudstone samples has documented another important set of pores, i.e. those developed within organic matter (Loucks et al., 2009; Loucks et al., 2012; Nelson, 2009; Slatt and OBrien, 2011; Chalmers et al., 2012a; Curtis et al., 2012a; Curtis et al., 2012b; Dong and Harris, 2013; Dong et al., 2015; Mastalerz et al., 2013; Klaver et al., 2015; Tian et al., 2015). However, little work has been done on the control exerted by organic matter and other compositional variables on pore throat size distribution and permeability . Some studies have described pore features and factors controlling the matrix permeability in the Horn River Group shale (Ross and Bustin, 2009; Chalmers et al., 2012b), but none have been sufficiently detailed to determine the compositional factors influencing pore throat size distribution and permeability. In this study, we present a large dataset of permeability measurements on crushed samples and pore throat structure determined by MICP data By integrating geochemical data and petrophysical data for the Horn River Group shale, we investigate the potential effects of shale composition and organic matter on pore geometry, pore throat size distribution and permeability. We then link permeability to lithofacies, which can be used to predict spatial variation in permeability. 2. Geological setting The Horn River Basin, an area of nearly 12,000 km2, is situated in the deep northwest portion of the Western Canada Sedimentary Basin in northeastern British Columbia, Canada (Fig. 1) (Oldale and Munday, 1994). It is bounded to the south and east by carbonate barrier reefs (Presquile barrier) and to the west by the Bovie Fault, a Cretaceous structure associated with Laramide tectonism (Ross and Bustin, 2008). During the Middle and Late Devonian, the southern part was proximal to the paleo-shoreline and received more siliclastic input than the more distal northern part of the Horn River Basin (Fig. 1) (OConnell, 1994; Dong et al., 2016). The Horn River Group shale includes the Evie and Otter Park Members of Horn River Formation and the Muskwa Formation (Fig. 2), all deposited within a roughly 8 m.y. interval spanning the Givetian to early Frasnian Stages (~ 392 to 384 Ma) (Oldale and Munday, 1994). In the Horn River Basin, most of the Horn River Group shale is within the dry gas windo w with a vitrinite reflectance (Ro) ranging between 1.6 and 2.5% (Ross and Bustin, 2008, 2009; Rivard et al., 2014). The Evie Member is a dark grey, organic rich, variably calcareous mudstone that overlies the shallow marine carbonates of the Lower Keg River Formation (McPhail et al., 2008; Hulsy, 2011). The Evie Member is up to 75 meters thick near the Presquile barrier, thinning to less than 40 meters to the west (McPhail et al., 2008). The average TOC content for the Evie Member is 3.7 wt.% (Dong et al., 2015). The Otter Park Member is typically a grey, pyritic, argillaceous to calcareous mudstone. It is much thicker than the underlying Evie Member and the overlying Muskwa Formation, as much as 270 meters in the southeast Horn River Basin (McPhail et al., 2008). The Otter Park shale generally has lower organic content than either the Evie or the Muskwa, averaging 2.4 wt.% TOC (Dong et al., 2015). Portions of the Otter Park Member are rich in organic carbon with up to 7.09 wt.% TOC (Dong et al., 2015). The Otter Park shale varies geographically in composition, becoming argillaceous in distal part s of the basin to the north and west. The Muskwa shale is a gray to black siliceous, pyritic, organic-rich shale that overlies the Otter Park Member. The Muskwa Formation varies in thickness from 50 to 90 meters (Oldale and Munday, 1994). Organic carbon enrichment in the Muskwa Formation is generally higher than in the Otter Park Member but slightly lower than in the Evie Member, averaging 3.41wt.% TOC (Dong et al., 2015). The Muskwa Formation is overlain by the Fort Simpson Formation which is poor in organic matter. 3. Methodology We obtained core samples from four wells drilled in the Horn River Basin distributed from the northern distal part of the basin to southern proximal part: EOG Maxhamish D-012-L/094-O-15, Nexen Gote A-27-I/094-O-8, ConocoPhillips McAdam C-87-K/094-O-7 and Imperial Komie D-069-K/094-O-02 (Fig. 1). All samples were slabs cut from a 10 cm diameter core and were, on average, approximately 10 cm long and 6 cm wide. Splits were cut vertically along the sides of the core samples for geochemical analysis, permeability measurements, MICP analysis and SEM image analysis, so that the different analyses were performed on the same interval of rock. Before sampling, these four cores were stratigraphically logged in order to identify the sedimentological and ichnological characteristics and define lithofacies (see Dong et al., 2015, 2016 for methods on sedimentological analysis). Weatherford Laboratories analyzed total organic carbon (TOC) content using LECO combustion. Acme Analytical Laboratories determined the major element concentrations, including SiO2, Al2O3, Fe2O3, MgO, CaO, Na2O, K2O, TiO2, P2O5, MnO and Cr2O3 by using Inductively Coupled Plasma Mass Spectrometry (ICP-MS). Detailed information on analytical procedures for TOC and major oxides was provided in Dong et al. (2015). We selected ten samples (Table 1) for bulk mineralogical analysis and Based on the lithofacies classification, we selected five samples (Table 2) representing different lithofacies for QEMSCAN analysis, carried out by Whiting Petroleum Corporation, Denver. QEMSCAN is an automated SEM-based mineralogical analysis tool, and can be used for the quantitative determination of mineral abundance and identification of micro-texture (Ahmad and Haghighi, 2012). Permeability and porosity were measured on one hundred samples (Table 3) by Trican Well Service Ltd., Calgary, Alberta. Samples were crushed, sieved with a 10 mesh screen and dried in an oven at 105ËÅ ¡C to remove any existing fluids. Matrix permeability was measured on the crushed and sieved samples using the GRI method (Luffel et al., 1993). Helium pycnometry was used to measure the grain densities of each crushed sample. Ultra-high purity helium was used to maximize penetration of pore space and minimize potential reactions with the samples (Cui et al., 2009). Permeability was calculated at ambient conditions based on a method refined from ResTech (1996) and Luffel et al. (1993), and was not calibrated to insitu conditions. Pore throat size distributions were measured by mercury porosimeter on shale chips. We selected thirty-six samples (Table 4) from the four wells representing a wide range of TOC contents and mineralogical compositions to do the mercury injection analysis (Klaver et al., 2015). Mercury injection capillary pressure (MICP) analyses force mercury into pore throats and pores under increasing applied pressure. Pore throat diameters, not pore diameters, are then interpreted from the MICP measurements. The samples were dried in a vacuum oven over 12 hours and then intruded with mercury from 2 to 60000 psi using Micromeritics AutoPore IV 9500 V1.09 apparatus at the Department of Physics, University of Alberta. The minimal pore throat diameter can be measured by this instrument is 3 nm. Scanning electron microscopy enabled visualization of pores on samples polished with ion milling, which produces extremely smooth surfaces (Loucks et al., 2009). Eleven shale samples (Table 5) from core plugs were first mechanically polished and then further polished using ion milling (Fischione Model 1060 SEM Mill at the Department of Earth and Atmospheric Sciences, University of Alberta). Composition of the 11 samples is provided in Table 5. Ion milled samples were mounted to SEM stubs using carbon paste and coated with carbon to provide conductive surfaces. The prepared samples were imaged with two different field-emission SEMs. One was a JEOL 6301 F field-emission scanning electron microscope at the Scanning Electron Microscope Facility at the University of Alberta. We performed the FE-SEM analysis using an accelerating voltage of 5.0 kV and working distance range from 10-15 mm. The other was a Zeiss Sigma field-emission scanning electron microscope coupled with an EDX EBSD at t he nanoFAB facility, University of Alberta. The FE-SEM was performed using an accelerating voltage of 10.0 kV and working distance around 8.5 mm. Secondary electron (SE) images document the pore systems and topographic variation. Backscatter Electron Detector (BSE) and Oxford Instruments 150mm X-Max Energy Dispersive X-Ray Detector (EDX) provided the compositional and mineralogical variation. 4. Results 4.1 Lithofacies classification We identified five lithofacies based on thin section analysis and core observation from the four cores within Horn River Basin: massive mudstone, massive mudstone with abundant pyrite lenses and laminae (pyritic mudstone), laminated to heterolithic bedded mudstone (laminated mudstone), bioturbated mudstone, and carbonates. More detailed descriptions and photographs of the lithofacies are presented in Dong et al. (2015). Massive mudstone, lacking physical sedimentary structures and primarily comprising quartz (Figs. 3A and 4A), dominates the Muskwa Formation and the Evie Member (Figs. 5 and 6). Pyritic mudstone is characterized by pyrite-rich laminae and pyrite nodules (Figs. 3B and 4B), and dominates the Muskwa Formation in all four cores, and also dominates the Otter Park Member in the EOG Maxhamish core (Figs. 5 and 6). This lithofacies has less quartz but more clay than massive mudstone. Laminated mudstone is common in the Otter Park Member (Figs. 5 and 6) and consists of millimeter scale clay-rich mudstone laminae with quartz- and calcite-rich silt laminae (Figs. 3C and 4C). Bioturbated mudstone is characterized by moderate to intensely bioturbation and weak lamination (Figs. 3D and 4D) and primarily occurs in the lower part of the Otter Park Member (Figs. 5 and 6). Compared to the massive and pyritic mudstones, the laminated and bioturbated mudstones are relatively rich in clay (Figs. 4C and D) . The carbonate lithofacies, rich in calcite (Figs. 3E and 4E), is restricted to the lower part of the Evie Member (Figs. 5 and 6). 4.2 TOC content, major oxides concentration and mineralogy TOC content for all samples in our data set ranges from 0.04 to 8.25 wt.%, with a mean value of 3.09% (Dong et al., 2015). Lithofacies vary systematically in TOC content (Fig. 7A). Massive mudstone samples are richest in TOC, ranging from 0.82 to 8.25%, averaging 4.23 wt.%. Pyritic mudstone samples have TOC values ranging from 0.3 to 6.81 %, averaging 3.44 wt.%. Laminated mudstone samples have relatively low TOC, between 0.24 and 7.09 % (mean TOC = 2.02 wt.%). Bioturbated mudstone and carbonate mudstone samples have the lowest TOC values, between 0.04 and 3.05 % (mean TOC = 1.11 wt.%). TOC content is highest in Evie Member, moderate in Muskwa Formation and lowest in Otter Park Member (Dong et al., 2015). The oxides SiO2, Al2O3 and CaO represent the major components of quartz, clay and carbonate minerals, indicated by the strong correlation coefficient between major oxides and quantitative mineralogy from XRD analysis (Fig. 8). Thus concentrations of these oxides can be used as proxies for quartz, clay and carbonates. Oxide compositions differ greatly among lithofacies (Figs. 7B-D). The massive mudstone and pyritic mudstone lithofacies are relatively rich in SiO2, ranging from 9.9-80.1% and 12.3-89.4% with average values of 56.3 and 66.5%, respectively. The laminated mudstone and bioturbated mudstone lithofacies are richer in Al2O3, with concentrations of Al2O3 ranging from 2.0-17.0% and 9.1-19.7% with average values of 9.2 and 17.1%, respectively. The carbonate lithofacies is richest in CaO, ranging from 43.8-52.6% with an average of 47.6%. SiO2 concentration is highest in Muskwa Formation, Al2O3 concentration is highest in Otter Park Member, whereas CaO concentration is highest in E vie Member (Dong et al., 2016). Mineral components identified by X-Ray Diffraction (XRD) are presented in Table 1 and include quartz, K-feldspar, plagioclase, calcite, dolomite, pyrite and clay minerals (Dong et al., 2016). The clay fraction is dominated by illite and mixed-layer illite/smectite, plus a trace of chlorite in some samples. 4.3 Permeability Matrix permeability profiles from the EOG Maxhamish, Imperial Komie, Nexen Gote and ConocoPhillips McAdam cores are shown in Figs. 5 and 6. The average permeability for all samples is 15.6 nD, ranging from 1.69 to 42.81 nD (Table 3 and Fig. 9). Permeability is highest in the Evie Member (average permeability = 17.15 nD), moderate in Muskwa Formation (average permeability = 15.18 nD), and lowest in the Otter Park Member (average permeability = 14.44 nD). 4.4 Pore systems Porosity measured on core samples ranges from 0.62% to 12.04%, averaging 5.1% (Dong et al., 2015). Pores are categorized as micropores (pore diameter 50 nm) by the International Union of Pure and Applied Chemistry (Sing, 1985). Loucks et al. (2012) recognized three general types of pores in shales: organic matter pores, interparticle pores developed between grains and crystals, and intraparticle pores contained with a particle boundary. All three pore types were observed in our shale samples (Figs. 10, 11 and 12). In our Horn River Group shale samples, mesopores and macropores were observed in the high resolution SEM images (Figs. 10, 11 and 12). Micropores are smaller, below the limit of the SEM images resolution (Dong and Harris, 2013). Pores are common in organic matter and are predominately round or elliptical in cross-section with a wide size range from a few nanometers (Figs. 10B, D and E) to greater than 1 micron (Fig. 10C). Pore abundance within organic matter is strongly heterogeneous, with both non-porous solid organic matter and porous organic matter commonly observed (Figs. 10A and F). Even within the same patch of organic matter, we observed dense area and porous area (Fig. 10B). The size of organic matter pores is also highly variable; for example, mesopores dominate the pore system in sample IK4 (Fig. 10E), whereas macropores dominate sample M2(Figs. 10A and C). Interparticle pores are observed between quartz crystals, calcite crystals and other detrital particles, such as feldspar (Fig. 11). These pores display triangular and elongated shapes (Fig. 11), substantially different in morphology and size from organic matter-hosted pores which are typically ovoid and elliptical in shape. The pore size and morphology of interparticle pores depends on the surrounding minerals, geometry and arrangement of adjacent particles. Most interparticle pores are much larger than organic matter pores, typically greater than 100nm. Interparticle pores are also present between fine-grained phyllosilicate particles that occupy primary pores between carbonate particles (Fig. 12F), displaying smaller size. Intraparticle pores are found within particles or mineral grains, such as clay minerals, carbonate grains, pyrite framboids and apatite. They include primary pores preserved during burial and diagenetic processes and secondary pores generated by dissolution of feldspar and carbonate. Pore spaces within clay flocculates are common in clay rich samples (Fig. 12A). Pyrite framboids, aggregates of submicron pyrite crystals, are relatively common in Horn River Group shale and contain mesopores developed between the submicron pyrite crystals (Fig. 12B). Apatite also provides sites for porosity development (Fig. 12E). Numerous intraparticle pores are present within carbonate grains due to carbonate dissolution (Figs. 12D and E). All fractures observed in the Horn River Group shale are completely open and lack cement filling (Figs. 12C and D). In clay rich samples, the fractures are probably artificial shrinkage cracks produced as the clays dehydrated (Fig. 12C). In the carbonate rich samples (Fig. 12D), fractures surrounding calcite grains are narrower and shorter than fractures in clay rich samples and are interpreted to be natural. 4.5 Pore throat size distributions Porosity and pore size distributions, calculated from nitrogen adsorption analyses, were presented in Dong et al. (2015). These date show that the Horn River Group shale samples contain mixtures of macropores, mesopores and micropores. Pore throat size distributions are more critical than pore size distributions to permeability (Nelson, 2009). Sample preparation and applied injection pressure of up to 60000 psi may either cause artificial fractures in our samples or results in collapse of large pores (Yang and Aplin, 2007; Chalmers et al., 2012a). In this study, pore throats related to artificial fractures were removed from the distributions (Fig. 13). Samples in Figs. 13 are grouped by increasing TOC content. Pore throat diameter distributions are increasingly skewed towards smaller values with increasing TOC content. Samples with low TOC content (Figs. 13A, B and C) are characterized by asymmetric distributions with dominant pore throat radii greater than 20 nm. Pore throat diameters less than 10nm dominate in the organic rich samples (Figs. 13D, E and F). Median pore throat diameter is thus negatively correlated to TOC content (Fig. 14A), but no association with major inorganic components is evident (Figs. 14B, C and D). Mercury intrusion porosimetry also can be used to calculate effective porosity. Porosity calculated from mercury injection ranges from 0.6% to 2.9%, averaging 1.5%, which is much lower than total porosity measured by helium pycnometer. There is a positive correlation between TOC content and effective porosity, yielding a correlation coefficient of 0.44 (Fig. 15). 5. Discussion 5.1 Relationship between porosity and permeability Previous studies have shown that the relationship between porosity and permeability in mudstones is primarily controlled by the clay content (Yang and Aplin, 2007; 2010). At a given porosity, Dewhurst et al. (1998, 1999) found that clay poor mudstones are much more permeable than clay rich mudstones. The samples in the Dewhurst et al. (1998, 1999) studies were shallowly buried London clay, with a TOC content between 0.2 and 0.9 wt.%. The samples in the study of Yang and Aplin (2007) are core samples from North Sea and Gulf of Mexico, with a range of TOC from 0.1 to 2.4 wt.%. Samples in those studies are organic lean mudstones and no organic matter pores were reported in their studies. The loss of porosity and permeability is largely driven by the preferential collapse of large primary pores. The wide range of permeability (3 orders of magnitude) likely can be explained by the variation in grain size, which is in turn affected by the clay content (Dewhurst et al., 1998, 1999; Yang and Aplin, 2007). In our Horn River Group shale dataset, however, the relationship between porosity and permeability do not vary systematically with the concentration of Al2O3 (Fig. 9B), which is an approximation for clay content. Unlike the studies cited above, samples with high clay content does not show lower permeability at a given porosity than samples with low clay content. The primary reasons for the contrast between our results and those of Dewhurst et al. (1998, 1999) and Yang and Aplin (2007) are probably the high organic content and the high maturity of the Horn River samples and the definition of clay content. In their studies, clay content is defined as particles less than 2 ÃŽÂ ¼m regardless of mineralogy, whereas we defined the clay content as the abundance of clay minerals including smectite, illite, mixed layer of smectite+illite and chlorite. The samples in this study have a TOC content range of 0.04-8.25 wt.%, with a mean value of 3.09%, approximately 3 to 10 times higher than in the Dewhurst et al. (1998, 1999) and Yang and Aplin (2007) data sets. Ross and Bustin (2008, 2009) showed that Horn River Group shale is highly mature, with vitrinite reflectance from approximately 1.6 to 2.5% in contrast to the low maturities in Dewhurst et al. (1998, 1999) and Yang and Aplin (2007). Dong et al. (2015) reported that hydrogen index (HI) and oxygen index (OI) are very low in Horn River Group shale, indicative of dry gas window. Compared to economically successful shale gas plays in North American such as Barnett Shale (Jarvie et al., 2007) and Eagle Ford Shale (Pommer and Milliken, 2015), Horn River Group shale is more mature, although it is less mature than the gas-productive Silurian black shales in Sichuan Basin, southwestern China, which have an equivalent vitrinite reflectance (%Ro) range of 2.84 3.54 (Tian et al., 2013). We propose that the extensive development of organic matter pores in mature shales impacts the relationship between clay content and porosit y-permeability behavior. Porosity-permeability relationships are shown in Fig. 9. Our permeability data show a positive correlation with porosity, yielding a correlation coefficient of 0.72 for all the samples (Fig. 9A). Porosity is the strongest individual predictor of matrix permeability, stronger than any correlation between any compositional parameter and permeability. 5.2 Relationship between shale composition and pore throat size distribution TOC and median pore throat size calculated from mercury injection capillary pressure data (Fig. 14A) are negatively correlated, suggesting that smaller median pore throat size occurs in organic rich samples than in organic lean samples. The smaller pore throat size in organic carbon rich samples (predominantly less than 10 nm) is also evident in histograms of pore throat size distribution (Figs. 13D, E and F). This relationship is consistent with observations from scanning electron microscopy (Fig. 10), where most of the organic matter pores are less than 100 nm. Similar phenomenon have been observed in Devonian shales, Appalachian Basin, where pore throat size is much smaller in organic rich samples (averaging 8 nm) than in organic poor samples (averaging 22 nm) (Nelson, 2009). Bernard et al. (2012) suggest that in the Barnett Shale, organic pores formed not in kerogen, but rather in bitumen which derived from thermally degraded kerogen in the oil window and in pyrobitumen, which resulted from secondary cracking of bitumen in the gas window. In this study, bitumen, solid bitumen and pyrobitumen are defined as secondary organic matter, following terminology in Pommer and Milliken (2015). Although it is operationally challenging to distinguish bitumen or pyrobitumen from kerogen on SEM images, organic matter in the Horn River Group shale probably consists of mixtures of kerogen, bitumen and pyrobitumen (Fig. 10), as all the stratigraphic units are currently in the dry gas window. A certain fraction of the buried detrital and marine kerogen apparently has been converted to hydrocarbon and secondary organic matter, generating the numerous bubble-like pores (Fig. 10). Pommer and Milliken (2015) identified similar processes in the Eagle Ford Shale, where, over a range of thermal maturities from oil window to gas window, original primary mineral-associated pores are largely infilled by secondary organic matter, in which much smaller organic matter pores (median size 13.2 nm) later develop. Primary intergranular pores between rigid grains such as quartz, calcite were clogged by kerogen, bitumen and pyrobitumen, where small organic matter pores were generated because of the thermal conversion from kerogen to hydrocarbon (Figs. 10B and E). Clay content does not appear to be significantly related to pore throat size in the Horn River Group shale, in contrast to some previous studies (Yang and Aplin, 2007; 2010) (Fig. 14C). At deposition, pore throat size and connectivity is a function of the shape, size and packing pattern of the constituent clasts. Clay-sized particles damage matrix permeability by clogging pores and throats (Yang and Aplin, 2007, 2010). Large primary pores may have been present in the Horn River Group shale at low maturities and relatively shallow burial depths, but at its present-day high thermal maturity (gas window), primary pores have been largely lost due to compaction, suggested by the twisted clay flakes (Fig. 12A). In clay rich samples, only a minor amount of secondary organic matter pores are present (Fig. 12B). Any correlation between clay content and pore throat size that may have existed at low maturity was effectively erased by diagenesis. 5.3 Shale composition and permeability Organic matter pores, which generally are interpreted to be generated during burial and maturation (Jarvie et al., 2007; Zargari et al., 2015), have been well documented in organic rich shales such as the Barnett Shale, Woodford Shale, Marcellus Shale and the Kimmeridge Clay Formation (Loucks et al., 2009; Passey et al., 2010; Curtis et al., 2012a; Fishman et al., 2012

Troubled Youth :: Essays Papers

Troubled Youth I started the first day very fearless, yet reserved. I knew had to face this challenge head on. At the time I was working a regular job during the night for about eight hours a day. The accomplishment was different though; it happened shortly after receiving the job. I was just beginning community service at the same time at a local elementary school as a helper to the janitors. The crime was petty but it inhibited fifty hours of free service to the local education center. I chose this place because of its relative ease, and it was also an area I could easily get to and from. Upon first arrival I met the principal of the school. He would be my superior, but my first impression explained to me what he was all about. He was a fairly easy going man, and was straightforward when he needed to be. I found this to be true with many people that I have met who are of his same stature. He was about the size of the students attending. The irony of this anomaly was the vehicle he drove, a station wagon raised with massive tires and even more exemplified by the large lights strewn above the windshield of the car. I would see this machine on a regular basis and always think, â€Å"How in the hell does he get in?† The head janitor was very tall, and not very muscular. He was an amazingly friendly man, and I could tell he was passionate about his job, but was very restrained socially because of the people he was forced to communicate with on a daily basis. There were two other janitors, underlings of the head janitor. One was a short black man, he had been originally from Kenya, his English was horrible but he was a very life loving man. When he would sporadically speak, it was mainly just to mock his associate janitor. The associate of the Kenyan man was a very enthralling person. Everybody around me scoffed at him, to his face and behind his back. This really didn’t matter to him due to the fact that he was mentally unstable. He dragged his feet while walking and could barely hold his up in any given situation. His speech was often times so slurred that he would say something everyone in the room would look at him, and then ignore what had just happened and go back to their business.

Oedipus Trilogy Analysis Essay -- essays research papers

Novel Analysis of The Oedipus Trilogy   Ã‚  Ã‚  Ã‚  Ã‚  Oedipus Rex, or Oedipus Tyrannus as it is in Latin, could be what we call today a Freudian work of literature. The Oedipus Trilogy was originally written by Sophocles and is meant to be told in a story-telling fashion. But this Grecian tragedy was revised and translated into English by Paul Roche and put into a novel form. The Oedipus Trilogy is a novel that deals with destiny and fate. The reader is shown a series of events plotted out from which Oedipus cannot escape. When we begin to read this story, we must remember that Greek society was based around myths and legends. They, much like today’s society, had the need to explain everything. Their myths were a way of explaining such things. They had a series of gods and muses and fates to explain why things happened the way it happened. They believed in a force greater than their own controlling their every move. Sophocles took their beliefs and used the Oedipus Trilogy to explore the irony of how the Fates work more closely. The Oedipus plays are separated into three main plays: Oedipus Rex (The King), Oedipus at Colonus, and Antigone. The story starts in Oedipus Rex, and the city of Thebes in which he is ruler is in plague. The city calls upon the ruler Oedipus to find a way to stop the plague. At this point in time, it is 15 years after the prophecy given to him by the Oracle of Delphi of his father dying and him marrying his mother. When he hears of this he promises never to return so he may outsmart the fates. He eventually ends up in Thebes through his travels and gets into an argument with an old man. He ends up killing the old man in a brawl. Little does he know that this old man is King Laius, his father. He goes to Thebes where a Sphynx is harassing it’s people for an answer to it’s riddle. Oedipus solves the riddle and the Sphynx throws itself from its perch upon a rock outside the city. Its people make Oedipus the new King. Now he is faced with another challenge, to find the killer and banish him from the city to rid them of the plague. We are faced with an interesting plot indeed. When Oedipus pledges to find the murderers, he puts himself in the ironic position of having to hunt himself down. The story shows Oedipus following his own tracks until he finds the shepherd who gave the infant Oedipu... ... this thronging round my feet- this holding out of olive branches wreathed in woe?'; (Roche 23). By this sentence Sophocles is showing that his people are crying at his feet for an answer to their sickness. Little did Oedipus know that he had his own much larger problem on his hands. The plays of Oedipus have long been some of the most enlightening and teaching of stories. This story sparked the study of much psychological debate and theories pertaining to the love of ones mother and ones own sanity. It was used in Ancient Greece to tell of the twisted ways that Fate worked and how you can do something you may not want to out of pure ignorance. This story is a truly remarkable one for those who would read it for pleasure, and yet it is a plague of its own for many a student. And it is still used today so that we may study how an ancient culture thought. Much of Greco-Roman myths are centered on the subject of Fate. Homers epics, the Iliad and the Odyssey are two such examples. We can see that their societies were greatly concerned with Fate, as much of their writing reflects that. Every society has its own needs and concerns, and literature is always the best way to reflect them.

Synopsis on Customer Relationship Management

G. PULLAIAH COLLEGE OF ENGINEERING & TECHNOLOGY, KURNOOL MASTER OF BUSINESS ADMINISTRATION 2012-2013 SYNOPSIS REPORT On A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO M. S. A. MOTORS, KURNOOL Submitted by C. VENKATA NAGA SINDOOR Roll no: 11AT1E0052 Under the guidance of K. NAGAIAH, MBA Assistant Professor. INDEX| 1. | Introduction| | 2. | Objectives of the Study| | 3. | Need for the Study| | 4. | Scope of the Study| | 5. | Research * Source of data * Procedure of sample size| | 6. | Limitation of the Study| | 7. Company details| | Synopsis Approval Letter This is to certify that Mr. C. Venkata Naga Sindoor, Reg. No 11AT1E0052 submitted the synopsis report entitled â€Å"A Study on Customer Relationship Management with reference to M. S. A. Motors, Kurnool in fulfillment for the award of Master of Business Administration to G. Pullaiah College of Engineering and Technology is a record of bonafide work carried out by him under my guidance and supervision. Signature of t he Guide Signature of the HOD IntroductionRelationship building with customers is now accepted as over-riding goal of marketing and of the business as a whole. In service industries, the goal is especially emphasized since a repeat customer is believed to cost merely a fraction of what needs to be spent in servicing a new customer is service transaction. It is believed that relationships flourish when marketers play the book, meet customers. core expectations and exceed in respect of other features of their total offering. Service firms have been the pioneers in adopting the practice of Customer Relationship Management practices.Indian banking industry has witnessed rapid development in recent past with the initiation of financial sector reforms. The thrust of financial sector reforms was to improve efficiency, competitiveness and productivity of the financial system. The entry of new generation private sector banks which provided technology aided services like Internet banking, Mob ile banking, Inter Branch network, etc. , has electrified the banking environment in India and has added a new dimensions to automation in Indian banking. Customer Relationship Management is a vital factor to improve the performance of the banks.Most of the banks in India are now turning to CRM as they are increasingly realizing that the cost of acquiring new customers is for higher than the cost of retaining existing customers. This quest has led to the implementation of CRM in banks. The concept of CRM is in the initial stage of implementation in banks, as getting the CRM philosophy work in a bank is quite complex as well as a challenging task for, its implementation is based on certain key principles, namely, ?The banks must realize that all customers are not equal; Customer profitability varies from person to person; ?Not all customers are evenly desirable for the banks; ?The banks must differentiate their customers based on the „Value Criteria; ?Value is the profit that t he customer adds to the bank account; and ?A more profitable customer is a „High Value customer and a less profitable customer is a „Low Value customer. Changing perception of customer The perception of a customer has drastically changed. Peter Drucker said twenty-five years ago, that the purpose of a business wads to attract and retain a customer.There has been a phenomenal change and paradigm shift towards customer focus during the past five decades in the Indian context, ?1961-1970 Servicing the Customer, ?1971-1980 Satisfying the Customer, ?1981-1990 Pleasing the Customer, ?1991-2000 Delighting the Customer, ?2001 and beyond Relating the Customer. Today, the customer relationship between the banker and customer has come under the sharp focus both the customers? ends. 2. OBJECTIVES OF THE STUDY * To identify various services offered by MSA motors to consolidate their CRM strategies. To study the customer perception on factors influencing Customer Relationship Manageme nt in MSA motors * To classify the customers opinion on initial strategies, maintenance strategies, technology, service satisfaction and impact of CRM. * To ascertain the perception of show room executives on various aspects of CRM. 3. Need for the study As lifestyles change people begin to have more experiences in banking. There are two consequences of this 1) Customers have different feelings about services provided for them by Show rooms 2)Customers develop higher expectations for their Buying experience. . Scope of the study Scope of this study is it will assist MSA motors to get its own customer relationship management system mirror well and it will get all the important things before eyes to apply all the possible ways to provide a superb service to the customers and accordingly make them loyal and retain them long lasting and also to get new customers to be served. Scopes can be stated in few points as follows * Maintain current/ existing customers. * Achieve new potential cu stomers. * Retain all the customers * Profitability increment Reputation and credibility increment, etc. , 5. Research Methodology Source of the Data: Primary Data 1. Primary data are always original as it is collected by the investigator. 2. Suitability of the primary data will be positive because it has been systematically collected. 3. Primary data are expensive and time consuming. 4. Extra precautions are not required. 5. Primary data are in the shape of raw material. 6. Possibility of personal prejudice. Primary data is collected from interview and questionnaire in this study. Secondary dataSecondary  data, is data collected by someone other than the user. Common sources of secondary data for  social science  include  censuses, organizational records and data collected through qualitative methodologies or  qualitative research. Primary data, by contrast, are collected by the investigator conducting the research. Secondary data analysis saves time that would otherwise be spent collecting data and, particularly in the case of  quantitative data, provides larger and higher-quality  databases  that would be unfeasible for any individual researcher to collect on their own.In addition, analysts of social and economic change consider secondary data essential, since it is impossible to conduct a new survey that can adequately capture past change and or developments. Secondary data is collected from company, newspapers, journals, websites, and from library books. 6. Limitations of the Study * The response from the customer may be biased * Since the sample size is limited, it may lead to the partial true factor about the research. * The information obtained or the collection of data is limited. Due to time constraint the study is restrict to Kurnool onlyCOMPANY DETAILS Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been producing cars in India since 1983. Maruti ’s revenues totaled approximately 73. 3 billion rupees in 2009-2010. It’s operating profit as of 2009-2010 is 75 billion rupees while its net profit comes to 6. 8 billion rupees. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India, which have an annual combined capability to produce over a 12 lakh (12, 00,000) passenger car units.The company is planning to invest 17 billion rupees in the Manesar plant. Maruti is known for its hatchback cars, especially the Maruti 800. Other popular hatchback models include the Maruti Zen and the Alto. It offers fourteen brands and over one hundred and fifty variants – Maruti 800, Omni, Eeco, Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire. Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4.Maruti Suzuki has an employee strength over 7 ,600 (as at end March 2010). In 2009-10, the company sold a record 10,18,365 units including 1,47,575 units which we exported primarily to Europe, the remaining 870,790 sold in India. In the third quarter of 2009-2010, the company sold 258, 026 units. Thus, in March 2010, Maruti Suzuki had a India market share of 53. 3 per cent of the Indian passenger car market of 16,33,752 passenger car units. Maruti Suzuki will be investing around Rs. 1,250 crore (Rs 12. 5 billion) on capacity expansion of the K-series engines between 2010 and 2012.The expanded annual capacity will be over 7 lakh units from the present 5 lakh units of K-series engine cars. This will be a progressive investment to be completed by 2012. It has a sales network is 802 centers in 555 towns and cities across India. The customer service support network comprises of 2,740 workshops in over 1,335 towns and cities. In 2008, Maruti Suzuki India Limited, unveiled a National Road Safety Mission under which it would train 500, 000 people in safe driving in 3 years at 61 Maruti Driving Schools and 4 Institutes of Driving Training and Research (IDTR) in Delhi, Dehradun and Vadodara. HISTORYIn 1981, Maruti was launched. The company was started by the Government of India and was initially called Maruti Technical Services Private Limited. The first Managing Director of the company was Sanjay Gandhi, late-Indian Prime Minister Indira Gandhi’s son. During the period of 1985 to 1996, a few other significant developments took place including Suzuki taking up 50% stake in Maruti, leading to a 50-50 joint venture between Maruti and the Government of India and over 60 per cent of its parts being produced in India leading to lower costs of production as the parts didn’t have to be imported from abroad.When asked why Suzuki was chosen as the partner of this established corporation, the chairman of Maruti, Mr. R. C Bhargava said that the company went to Japan and none of the companies out of Nissan, Mitsub ishi and Daihatsu were ready to bring 40 per cent equity in India. Suzuki was the only company which agreed to bring 26 per cent equity in India and raise it to 40 per cent thereafter. The first car that the company produced was a four-door Maruti 800 and the second car that the company produced was a Multi-Utility Vehicle called the Omni. Between 1994 and 1996 Maruti released the Esteem, the Gypsy, the Omni, the Gypsy King, Zen and Esteem.It also opened a second plant in Manesar whose capacity at the time of opening was 2,00,000 units. In 2000 Maruti launched a call center. This was the first time a car company had ever launched a call center in India. In this year, Maruti setup a website for its Wagon-R car, introduced a new model of the Zen, got the IRTE National Award for its safety initiative, traffic management and environment protection, launched the Baleno and the Wagon R with electric power steering, joined hands with Sumitomo for providing after-sales service and introduce d the Suzuki Alto. The Gurgaon plant had stopped production due to a strike by the employees.Maruti introduced its first CNG car in 2001. In the same year Maruti invested 550 crore rupees in manufacturing cars. In 2002, Maruti launched Maruti Finance to offer financial services like extended warranty and finance for car insurance. It also hiked its car prices and launched the Versa. This was a good year for Maruti in exports as it produced 16,000 cars for an order to Europe. In the next few years Maruti got into collaboration with various companies to launch car-selling schemes. They partnered with State Bank of India to launch a scheme where each branch of the bank would sell a Maruti car.The company also tied-up with Reliance Industries Limited for lease and fleet management. This was the same year Kumar Mangalam Birla joined Maruti as an independent director. From 2005 – 2007 Maruti became the market leader of Indian cars and in 2006 unveiled the new Wagon-R in Punjab. In 2007, Maruti launched the SX4 sedan. TECHNOLOGY Maruti Suzuki uses an innovative Compressed Natural Gas technology – the Intelligent Gas Port Injection (iGPI) on five of its models – the SX4, Eeco, WagonR, Estilo and Alto. The iGPI technology delivers more power and runs like a petrol-filled engine while achieving fuel-efficiency.The iGPI technology uses injectors for each cylinder and a particular amount of CNG is injection in the engine through gas ports. The Engine Control Unit controls the amount of CNG needed for each ride. Two components used by Maruti in cars such as the Maruti Omni to help increase fuel economy are the crankshaft sensor and knock sensor. They control the ignition timing and fuel injection. The crank shaft is a part of the car’s engine that translates its linear motion into rotation. The sensor is part of the internal combustion engine which monitors the position and rotational speed of the crankshaft.The knock sensor is a part thatâ€⠄¢s linked to the car’s engine-when the car’s engine is not working it knocks on it and usually you hear the knocking sound. The knock sensor will send a signal to the Powercontrol Car Module (PCM). The Maruti Swift has a Direct Diesel Injection System engine. This engine has efficient combustion, higher torque and cleaner emissions. It is an extremely light engine and has a 75 bhp, 190 Nm of torque capacity. It has a five-step multi-injection technology that makes the car run more smoothly than other cars.It also has a Double Over Head Camshaft that gives the engine a quick run. It also has a Chain Drive Timing System. This engine is way better than the Maruti 800 engine which has a Single Over Head Camshaft and only two valves per cylinder while the Swift has sixteen-valve cylinder. The Maruti Suzuki SX4 has a Variable Valve Timing engine. According to the company, they will use K-Series engines in all car models. India’s largest car manufacturer Maruti Suzuki decided to implement the K-series petrol engine in all the models for at least five years according to a company report.The K-Series engine is a straight four cylinder engine that comes in Single Overhead Camshaft and Double Overhead Camshaft variants. This engine will be made in the Maruti Manesar plant in Haryana for the A-Star car which is produced in India and sold in Europe. The K-Series engine is Euro 4 and Euro 5 compliant and is the most advanced of engines. The engine has a CO2 emission of 109 gm/km and plans to reduce it further. The engine is extremely fuel efficient. ————————————————- Awards & RecognitionAs one of the top Indian brands of cars, Maruti Suzuki has won many national and international awards since it began production. Some of the major accomplishments of Maruti are listed below: 1. Maruti Suzuki Alto received the TNS Voice of Customer Award in 200 8. TNS Global is a market research firm. In the same year Maruti received the CNBC-Autocar India Award in the category Best Value for Money Car for the SX4. It also received the CNBC-Autocar India Best Mid Size Car Award and the CNBC-Autocar India Car of the Viewers’ Choice Award for the SX4.Maruti Suzuki India Limited received The Car Manufacturer of the Year Award in 2008. 2. In 2009, Maruti won the JD Power Asia Pacific Customer Satisfaction Index (CSI) Survey award, the JD Power Asia Pacific Sales Satisfaction Index (SSI) Survey award, the Most Preferred Car Brand Award at CNBC AWAAZ Consumer Award, the Golden Peacock Eco-Innovation Award, and the Gold-Award by India Manufacturing Excellence Awards (IMEA). 3. In 2010, Maruti won the CNBC-TV18 Overdrive Manufacturer of the Year Award and the Autocar Manufacturer of the Year Award. 4.Alto’s â€Å"Boondon Mein† campaign won the Silver medal of the prestigious â€Å"Effie Award† in 2006 and 2007. 5. Alto won the â€Å"Car of the Year† and â€Å"Most Exciting New Car of the Year† by India’s automobile magazine in 2000. Some of the international awards that Maruti has won include the following: 1. Japan – It won the Car of the Year award by the Automotive Researchers' ; Journalists' Conference, the 2005-2006 Car of the Year, the Goof Design Award by Japan Industrial Design Promotion Organization and the 2005-2006 Carview of the Year Award. 2.Iceland & Ireland – Maruti Suzuki won the Car of the Year 2006 given out by the BIBD Association of Automotive Journalists, the Samperit Irish Car of the Year 2006 given out by the Irish Motoring Writer’s Association. 3. New Zealand and Australia – Maruti won the Fairfax AMI Small Car of the Year Award by Autocar, the National Business Review Small Car of the Year Award by The National Business Review and the 2005 Carsguide Car of the Year. 4. Malaysia – Maruti Swift was the winner in the NST Mastercard Car of the Year 2005 â€Å"Small Car† category. 5.China – Maruti Swift won the 2005 CTV COTY â€Å"Economical Car† by CCTV. ————————————————- International Operations Maruti Suzuki is a global company with over 8,500 employees engaged in sales, customer service, manufacturing, and distribution in many countries across the world. It is partly owned by the government of India and partly owned by the Japanese company, Suzuki Motor Corporation. Suzuki Motor Corporation, the parent company owns 54% of Maruti’s shares. Maruti’s cars are of European style but custom-made to cater to the local markets.Maruti Suzuki has launched the Grand Vitara, SX4 and the Swift as part of the worldwide strategy. Maruti Suzuki not only provides hatchbacks, mid and small level cars but also luxury cars. Maruti Suzuki has also launched another concept car called Kizashi which was showcased in the Frankfurt Motor Show and is now available in India. The Grand Vitara, which is an SUV and Kizashi, which is a sports sedan are imported from Japan as completely built units(CBU). Maruti Suzuki is sold in China by Jiangnan Auto. The company has launched the car at Rs. 1. 24 lakhs.Four companies that produced the Maruti 800 in China are: Chang’an Auto, Jiang Nan, Xi’an Tai and Sichuan Auto Maruti Suzuki also has office in Japan. Indian engineers sometimes travel to Japan to work on Maruti cars and Japanese engineers sometimes travel to India to provide their expertise for Maruti Suzuki. ————————————————- Exports Maruti Suzuki exports entry-level models across the globe to over 100 countries and the focus has been on identifying new markets. The company exports to the United Kingdom, Italy, Hungary, Netherlands, Germ any, Latin America, Africa, Philippines and Indonesia.Along with these countries, Maruti also sells its cars to Algeria, Chile, Sri Lanka and Nepal. The company exported 38,000 passenger cars in 2006-2007, around 6. 4 per cent of its total sales. The car that contributes most to Maruti’s export income is the A-Star model. In 2007, Maruti got an export order of 11,000 units of the Zen Estilo to Indonesia and 1,500 units of the Maruti Alto to the Philippines, become the initial car manufacturer to export to South East Asia. Maruti crossed the cumulative half-a-million export mark in February 2008, becoming the first Indian car company to export half-a-million units.Maruti has tied up with the Mundra post for development of port facilities for export shipments through Pune Car Carriers. Maruti started exporting cars from this post in January 2009. Moving to international markets, Maruti has large export volumes to Latin America and the lesser-developed region of Africa. Marutiâ €™s exports have increased by 60% over the years at these two locations. In 2008, in a joint venture between Maruti Suzuki, Mundra Port and the Special Economic Zone, the company exported 1,00,000 units of the A-Star from the Mundra Port.Even though the company exports to all five continents, Europe makes up 56 per cent of Maruti’s cumulative exports as of February 2011, making it the single largest source of export income for the company. The sales figures for the continent of Europe as of February 2011, by country are given below: – Netherlands – 67,700 units – Italy – 41,000 units – United Kingdom – 34,000 units – Germany – 20,000 units – Hungary – 20,000 units ————————————————- Future Plans On May 11, 2011, Maruti announced its plans to design new car models at its Rohtak Plant in India.Th e new car models will be crafted for the next four years for the Indian and International Market. Maruti is experimenting with new car models in an effort to stay ahead of its competition and will be responsible for 25 per cent of Suzuki, its parent company’s, revenues. In the financial year 2010-2011 Maruti Suzuki reported a net sales figure of 37,522 crore rupees. Maruti will invest in a new plant in Gujarat which will produce 6 million units a year which is being done in an effort to make the company the leader in the car market. The company is having a look at different plants as shown by the Government of India.In another effort, Maruti will introduce four new cars in the Indian market: The mass-market hatchback, a utility vehicle, a new and improved Swift, and a unique SX4. The company plans to release the design of the YE3, the hatchback by June-July 2011 while the car will actually be shown in the Auto Expo 2012. The company plans to design the YE3 without any involve ment of Suzuki which is a major feat since most of its cars have been designed in collaboration with Suzuki in the past. The YE3 will be a four-door, four seat hatchback and will be available in a 600-800cc engine and a five speed manual transmission.The company also plans to launch the Maruti R3 under a different name. The Maruti R3 is a Multi-Utility Vehicle that will come in a Rs. 7 lakhs – Rs. 9 lakhs ex-showroom price and is a six-seater compact van strapped with three rows of seats and rear-hinged rear doors. The car will come in both 1. 2 litre K-Series engines and a 1. 6 litre Variable Valve Timing engine, each of which have been present in the popular models of Swift and SX4. The R3 will compare to an Innova. The company plans to sell it in emerging markets. It will be showcased in the Auto Expo 2012.The company plans to get a diesel engine for the car from Volkswagen. The third new model of Maruti, the new Swift will be launched by July 2011 will a 1. 3 litre multi- jet diesel engine and a 1. 2 litre K-Series engine. The new Swift fall in the Rs. 3. 5 – 5. 5 lakhs bracket depending on the model and approximately 17,000 units will be produced each year. Along with coming up with new cars and new plants, Maruti is also expanding its transportation capacity. The company has forged partnerships for this with the Adani group to set up a mega car terminal at the Mundra port.